Business Wire: Fresh Del Monte Produce Welcomes New Board Directors Lori Tauber Marcus and Kristin Colber-Baker
May 5, 2021 – Fresh Del Monte Produce Inc., one of the world’s leading vertically integrated producers, marketers and distributors of high-quality fresh and fresh-cut fruit and vegetables, is pleased to announce the election of two additional members to its Board of Directors, Lori Tauber Marcus and Kristin Colber-Baker.
Harvard Business School: “Kraft Precision Medicine Accelerator Launches Strategic Playbook For Organizations Working To Bring Cures To Patients”
August 12, 2020 – HBS Kraft Precision Medicine Accelerator announced today the launch of a playbook designed to help the approximately 20,000 disease-focused organizations operating in the United States bring treatments and cures to market faster. The playbook, on the Accelerator’s website, will help non-profits and other organizations build better, faster business models for finding cures more efficiently.
To dive deeper into the Accelerator’s Patient Engagement work, and the work of the Direct-to-Patient Initiative led by Lori Marcus, click here.
Journal of Clinical Pathways: “Utilizing Direct-to-Patient Engagement in Multiple Myeloma Care”
March 9, 2020 – Kraft Accelerator’s Lori Marcus delivered a keynote at the ACCCBuzz conference with The MMRF’s Anne Quinn Young on findings from working at Harvard Business School on the comprehensive “direct-to-patient” road map to help cancer patients navigate their cancer journey.
ACCCBuzz Blog: “Targeting the Patient as Consumer for Better Outcomes”
January 6, 2020 – In preparation for the ACCC 46th Annual Meeting & Cancer Center Business Summit, Lori and her colleague Anne Quinn Young were interviewed about their work with the Kraft Precision Medicine Accelerator to improve direct-to-patient engagement in oncology care.
Time.com: “Helping Patients Understand the Most Important Steps to Take After Receiving a Cancer Diagnosis”
February 12, 2019 – As part of her work with the Harvard Business School’s Kraft Precision Medicine Accelerator, Lori co-authored this article outlining the four important steps all patients need to take upon a cancer diagnosis.
CureToday.com: “The ‘Right Track’ to Navigate the Cancer Experience”
July 9, 2018 – Lori was interviewed in this article about her experience working with five leading cancer organizations that came together to establish four steps that patients of all malignancies can turn to as they navigate their experience.
MM&M: “Cancer organizations get marketing tips from consumer brands to improve patient education”
June 27, 2018 – Lori was interviewed in this article, alongside MMRF’s SVP of Marketing and Communications Anne Quinn Young, about how healthcare organizations can improve their direct-to-patient marketing efforts by studying leading direct-to-consumer practices.
The Cancer Journal: “Closing Knowledge Gaps to Optimize Patient Outcomes and Advance Precision Medicine”
Precision medicine means treating each specific patient according to his or her own genetic and immune characteristics. The ability of patients to take advantage of the power of precision medicine advances in myeloma hinges on key decisions that they make early on in their disease course.
June 2018 – Lori is referenced in this article as part of her work with the Harvard Business School’s Kraft Precision Medicine Accelerator.
CureToday.com: “What Patients With Cancer Can Learn From Savvy Shoppers”
November 9, 2017 – Read about the exciting work Lori and her colleagues are doing at the Harvard Business School’s Kraft Precision Medicine Accelerator, partnering with an amazing group of cancer foundations and consumer marketers to find innovations in cancer therapy.
MarketingLand:”Peloton’s new CMO brings her passion for fitness to work at the in-home exercise brand. Get to Know: Peloton CMO Lori Tauber Marcus”
May 11, 2016 – Regarding her keynote speaking: “I get amazing satisfaction from this work. I also joined another board — a private equity-backed company in the healthcare space. It’s a perfect blend of my retail and branding experience and my broad experience with healthcare (from my days on the MMRF board).”
Ad Exchanger: “Haven’t Heard of Peloton? CMO Lori Marcus Plans To Change That.”
May 11, 2016 – “That’s a marketing mouthful for CMO Lori Marcus, a PepsiCo vet who was hired from Keurig in April. She now finds herself taking the reins at a young but profitable organization that has built a robust marketing operation, with TV, out-of-home and digital among its marketing channels.”
PR Newswire: “DNA Diagnostics Center Names Lori Tauber Marcus Board Chair”
April 26, 2016 – “I am pleased to welcome Lori Tauber Marcus as Chair of the Board of DDC. Lori brings a wealth of experience in corporate governance and board leadership in addition to her successful track record as a senior executive managing and growing strong consumer brands. As Board Chair, Lori will play a key role in taking DDC to the next level.”
Brandchannel: “Peloton Spins Fit Forward: 5 Questions with Global CMO Lori Tauber Marcus”
April 14, 2016 – “On a personal level, it is a privilege at this point in my life to market a product I care so deeply about. Professionally, I’m also thrilled with the opportunity to work for an early stage company where I can have significant impact on the company’s growth and work side by side with the founders to build an extraordinary culture.
AdAge: “Peloton, a SoulCycle Rival, Spins New Campaign: Four-Year-Old Brand Tasks New CMO With Growing Brand As Competitors Expand”
April 11, 2016 – “‘The company has created such disruptive innovation in a new category that we have some explaining to do to consumers in terms of what is this product,” said Ms. Marcus, an executive whose resume includes stints at PepsiCo., The Children’s Place and, most recently, Keurig Green Mountain Inc. Ms. Marcus starts as CMO on April 11.”
Direct Marketing News: “Pepsi Veteran Marcus to Lead Marketing at Peloton”
April 11, 2016 – “Lori Tauber Marcus takes over as CMO of Peloton today, charged with heading its global marketing organization and stoking the fires beneath the company’s rapid expansion.”