In the News

“What Patients With Cancer Can Learn From Savvy Shoppers”

Don’t people with cancer, as consumers of health care, deserve an equally personalized approach to cancer treatment as we have come to expect in other areas of our daily life?

Read about the exciting work Lori and her colleagues are doing at the Harvard Business School’s Kraft Precision Medicine Accelerator, partnering with an amazing group of cancer foundations and consumer marketers to find innovations in cancer therapy.

Marketing Land“Peloton’s new CMO brings her passion for fitness to work at the in-home exercise brand. Get to Know: Peloton CMO Lori Tauber Marcus” — Marketing Land, May 11, 2016.

Regarding her keynote speaking: “I get amazing satisfaction from this work. I also joined another board — a private equity-backed company in the healthcare space. It’s a perfect blend of my retail and branding experience and my broad experience with healthcare (from my days on the MMRF board).”

Ad Exchanger — “Haven’t Heard of Peloton? CMO Lori Marcus Plans To Change That.” May 11, 2016

“That’s a marketing mouthful for CMO Lori Marcus, a PepsiCo vet who was hired from Keurig in April. She now finds herself taking the reins at a young but profitable organization that has built a robust marketing operation, with TV, out-of-home and digital among its marketing channels.”

PR Newswire

“DNA Diagnostics Center Names Lori Tauber Marcus Board Chair” — PR Newswire. April 26, 2016.

“I am pleased to welcome Lori Tauber Marcus as Chair of the Board of DDC. Lori brings a wealth of experience in corporate governance and board leadership in addition to her successful track record as a senior executive managing and growing strong consumer brands. As Board Chair, Lori will play a key role in taking DDC to the next level.”

Screen Shot 2016-05-11 at 8.35.01 PM“Peloton Spins Fit Forward: 5 Questions with Global CMO Lori Tauber Marcus” — Brandchannel, April 14, 2016.

“On a personal level, it is a privilege at this point in my life to market a product I care so deeply about. Professionally, I’m also thrilled with the opportunity to work for an early stage company where I can have significant impact on the company’s growth and work side by side with the founders to build an extraordinary culture.Screen Shot 2016-05-11 at 8.38.57 PM“Peloton, a SoulCycle Rival, Spins New Campaign: Four-Year-Old Brand Tasks New CMO With Growing Brand As Competitors Expand” — AdAge, April 11, 2016.

“‘The company has created such disruptive innovation in a new category that we have some explaining to do to consumers in terms of what is this product,” said Ms. Marcus, an executive whose resume includes stints at PepsiCo., The Children’s Place and, most recently, Keurig Green Mountain Inc. Ms. Marcus starts as CMO on April 11.”

dmnbluelogo_750146“Pepsi Veteran Marcus to Lead Marketing at Peloton” — Direct Marketing News. April 11, 2016.

“Lori Tauber Marcus takes over as CMO of Peloton today, charged with heading its global marketing organization and stoking the fires beneath the company’s rapid expansion.”